Using the Integration

After the deployment is complete, you can begin using the additional capabilities that this integration provides.


It can take 24-48 hours to begin seeing Qualtrics response data within your Adobe Analytics reporting.

The following are actions to take to get value from this integration from within Adobe Analytics.

  1. Create a Segment using survey response data (see Create a segment).
  2. Apply the Segment to key reports.


the following shows how an analyst might define an Adobe Analytics Segment using survey response data. This case assumes a survey question like “How satisfied were you with your visit today?” Using this question we can create a segment to identify “Undersatisfied” visitors. Such a segment could be used to drill into any Adobe Analytics reports - such as the Purchase Conversion Funnel, as shown below.

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