Using the Integration

After the deployment is complete, you can begin using the additional capabilities that this integration provides.

The following are actions to take to get value from this integration from within Adobe Analytics.

1. Create a Segment using survey response data (see Create a segment).
2. Apply the Segment to key reports.

Example

the following shows how an analyst might define an Adobe Analytics Segment using survey response data. This case assumes a survey question like “How satisfied were you with your visit today?” Using this question we can create a segment to identify “Undersatisfied” visitors. Such a segment could be used to drill into any Adobe Analytics reports - such as the Purchase Conversion Funnel, as shown below.