The Data Connectors integration for emarsys uses Analytics variables to track various emarsys metrics.
After identifying the Event and eVars to use with the emarsys integration, enable them in the Admin Console.
Required Variables
Variable Type | Name | Population Method | Description |
---|---|---|---|
event (numeric) | Total Bounces | Automatically imported from emarsys |
The Total Bounces event lets you see the number of email messages that were not delivered to recipients due to a delivery problem. |
event (numeric) | Clicked | Automatically imported from emarsys |
The Clicked event lets you see the number of visitors who clicked the email message. |
event (numeric) | Opened | Automatically imported from emarsys |
The Opened event lets you see the number of visitors who opened the email message. |
event (numeric) | Sent | Automatically imported from emarsys |
The Sends event lets you see the number of email messages that were sent. |
event (numeric) | Unsubscribed | Automatically imported from emarsys |
The Unsubscribed event lets you see the number of visitors who opened the email but then clicked the Unsubscribe link to opt-out of future email messages from your organization. |
eVar | Recipient ID | Collected from query parameters in email links through the automated collection method or a JavaScript plug-in. |
Recipient ID |
eVar or s.campaign | Message ID | Collected from query parameters in email links through the automated collection method or a JavaScript plug-in. |
This value is often stored in the campaign variable. |