Analytics Variables

The Data Connectors integration for emarsys uses Analytics variables to track various emarsys metrics.

After identifying the Event and eVars to use with the emarsys integration, enable them in the Admin Console.

Required Variables

Variable Type	Name	Population Method	Description
event (numeric)	Total Bounces	Automatically imported from emarsys	The Total Bounces event lets you see the number of email messages that were not delivered to recipients due to a delivery problem.
event (numeric)	Clicked	Automatically imported from emarsys	The Clicked event lets you see the number of visitors who clicked the email message.
event (numeric)	Opened	Automatically imported from emarsys	The Opened event lets you see the number of visitors who opened the email message.
event (numeric)	Sent	Automatically imported from emarsys	The Sends event lets you see the number of email messages that were sent.
event (numeric)	Unsubscribed	Automatically imported from emarsys	The Unsubscribed event lets you see the number of visitors who opened the email but then clicked the Unsubscribe link to opt-out of future email messages from your organization.
eVar	Recipient ID	Collected from query parameters in email links through the automated collection method or a JavaScript plug-in.	Recipient ID
eVar or s.campaign	Message ID	Collected from query parameters in email links through the automated collection method or a JavaScript plug-in.	This value is often stored in the campaign variable.

View next:

A virtual event April 27-28.

Expand your skills and get inspired.