Analytics Variables

The Data Connectors integration for emarsys uses Analytics variables to track various emarsys metrics.

After identifying the Event and eVars to use with the emarsys integration, enable them in the Admin Console.

Required Variables

Variable Type Name Population Method Description
event (numeric) Total Bounces

Automatically imported from emarsys

The Total Bounces event lets you see the number of email messages that were not delivered to recipients due to a delivery problem.

event (numeric) Clicked

Automatically imported from emarsys

The Clicked event lets you see the number of visitors who clicked the email message.

event (numeric) Opened

Automatically imported from emarsys

The Opened event lets you see the number of visitors who opened the email message.

event (numeric) Sent

Automatically imported from emarsys

The Sends event lets you see the number of email messages that were sent.

event (numeric) Unsubscribed

Automatically imported from emarsys

The Unsubscribed event lets you see the number of visitors who opened the email but then clicked the Unsubscribe link to opt-out of future email messages from your organization.

eVar Recipient ID

Collected from query parameters in email links through the automated collection method or a JavaScript plug-in.

Recipient ID
eVar or s.campaign Message ID

Collected from query parameters in email links through the automated collection method or a JavaScript plug-in.

This value is often stored in the campaign variable.

Resources on adobe.com

Voice Analytics First Party Data Real Time Data Identity Management Anomaly Detection Attribution

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