Once the integration is deployed, you can begin using the additional capabilities that it provides.
It can take 24-48 hours to begin seeing some of the Demandbase data within Adobe Analytics reporting.
Here are some actions you can take to get value from this integration from within Adobe Analytics:
This integration provides new dimensions that become available as Adobe Analytics reports.
The report below is an example of analyzing both Visits and a conversion metric (Webinar Registrations) that have been broken down by both the Audience type and then by Industry.
A primary feature of this integration is the ability to create Adobe Analytics segments based on the Demandbase dimensions.
For example, you can build a segment that will include only Visits from SMB organizations. You might call this Visits from SMBs. Its definition would be:
Audience equals SMB.
For more information on how to build segments, consult the Analytics Segmentation Guide.
This segment can then be applied to practically any report - one example is the Time Spent per Visit Report seen here: