Using the Integration

Once the integration is deployed, you can begin using the additional capabilities that it provides.

Here are some actions you can take to get value from this integration from within Adobe Analytics:

Viewing Traffic and Conversion Metrics by Demandbase Dimension

This integration provides new dimensions that become available as Adobe Analytics reports.

The report below is an example of analyzing both Visits and a conversion metric (Webinar Registrations) that have been broken down by both the Audience type and then by Industry.

Segmenting by Demandbase Dimensions

A primary feature of this integration is the ability to create Adobe Analytics segments based on the Demandbase dimensions.

For example, you can build a segment that will include only Visits from SMB organizations. You might call this Visits from SMBs. Its definition would be:

Audience equals SMB.

For more information on how to build segments, consult the Analytics Segmentation Guide.

This segment can then be applied to practically any report - one example is the Time Spent per Visit Report seen here: