Demandbase Standard Dimensions

Lists the standard dimensions that will automatically be captured with the integration.

Dimension	API Field	Description
Demandbase SID	demandbase_sid	The unique identifier for the organization identified from the Demandbase database.
Company Name	company_name	Demandbase’s standardized organization name for the company identified.
Industry	industry	Industry name or industry vertical for the organization identified.
Sub-Industry	sub_industry	Industry specialty name for the organization identified.
Employee Range	employee_range	Employee range based on the number of employees for the organization identified.
Revenue Range	revenue_range	Revenue range based on the annual sales of the organization identified.
Audience	audience	Classifies web traffic by defined categories (e.g. Enterprise Business, Mid-Market Business, SMB, Government, Wireless, Residential, etc).
Audience Segment	audience_segment	Depending on Audience type, additional classification granularity is returned (e.g., Branch type for Government; Institution type for Education; Industry for Business).

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