Lists the standard dimensions that will automatically be captured with the integration.
Dimension | API Field | Description |
---|---|---|
Demandbase SID | demandbase_sid | The unique identifier for the organization identified from the Demandbase database. |
Company Name | company_name | Demandbase’s standardized organization name for the company identified. |
Industry | industry | Industry name or industry vertical for the organization identified. |
Sub-Industry | sub_industry | Industry specialty name for the organization identified. |
Employee Range | employee_range | Employee range based on the number of employees for the organization identified. |
Revenue Range | revenue_range | Revenue range based on the annual sales of the organization identified. |
Audience | audience | Classifies web traffic by defined categories (e.g. Enterprise Business, Mid-Market Business, SMB, Government, Wireless, Residential, etc). |
Audience Segment | audience_segment | Depending on Audience type, additional classification granularity is returned (e.g., Branch type for Government; Institution type for Education; Industry for Business). |