The following metrics are synchronized as part of the appFigures integration.
Metric | Description |
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App Store Downloads | The number of mobile application downloads. |
App Store Purchases (in app) | The number of in-app purchases. |
App Store Rank | Used to define the Average appFigures Calculated Metric. Not used directly. |
App Store Rank Divisor | Used to define the Average appFigures Calculated Metric. Not used directly. |
App Store Rating | Used to define the Average appFigures Calculated Metric. Not used directly. |
App Store Rating Divisor | Used to define the Average appFigures Calculated Metric. Not used directly. |
App Store Revenue (in app) | The amount of in app revenue. |
App Store Revenue (one off) | The amount of revenue associated with the purchase of an app. |
App Store Royalties (in app) | Deprecated. |
App Store Royalties (one off) | Deprecated. |
The following reserved classification dimensions are created by the data connectors wizard for the AppFigures Object ID reserved eVar.
Classification Dimension | Description |
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Country Name | The name of the country related to the app store activity. |
Device Name | The name of the mobile device related to the app store activity. |
Appstore Name | The name of the appstore that reported the activity. |
Application Name | The name of the mobile application. |
In-app Name | The item purchased within the application. |
Category Name | Primary category of the app in the app store. |
Review Title | Title of the review. |
Review Comment | Comment of the review |
Application Version | Version of the application that was used to generate the review. |
App Store User | Author (user name) of the review. |
The following calculated metric is created by the data connectors wizard:
Calculated Metric | Description |
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App Store Average Rank (Numeric) | The average app ranking. This calculated metric is defined using the following formula: [App Store Rank] / [App Store Rank Divisor] Note: The number of applications ranked per category and country varies between app stores. If your application is ranked lower than this threshold, application ranks are not available. |
App Store Average Rating | The average app rating. This calculated metric is defined using the following formula: [App Store Rating] / [App Store Rating Divisor] |
The following table shows which report dimensions relate to which metrics.
App Store Downlds | App Store Purchases (in-app) | App Store Rank | App Store Rank Divisor | App Store Rating | App Store Rating Divisor | App Store Revenue (in-app) | App Store Revenue (one-off) | App Store Avg. Rank | App Store Avg. Rating | |
Country Name | |
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Device Name | |
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Appstore Name | |
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App Name | |
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In-app Name | |
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Category Name | |
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Rank Category Name | |
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Review Title | |
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Review Comment | |
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App Version | |
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App Store User | |
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