Metrics and Dimensions

The following metrics are synchronized as part of the appFigures integration.

Metric	Description
App Store Downloads	The number of mobile application downloads.
App Store Purchases (in app)	The number of in-app purchases.
App Store Rank	Used to define the Average appFigures Calculated Metric. Not used directly.
App Store Rank Divisor	Used to define the Average appFigures Calculated Metric. Not used directly.
App Store Rating	Used to define the Average appFigures Calculated Metric. Not used directly.
App Store Rating Divisor	Used to define the Average appFigures Calculated Metric. Not used directly.
App Store Revenue (in app)	The amount of in app revenue.
App Store Revenue (one off)	The amount of revenue associated with the purchase of an app.
App Store Royalties (in app)	Deprecated.
App Store Royalties (one off)	Deprecated.

The following reserved classification dimensions are created by the data connectors wizard for the AppFigures Object ID reserved eVar.

Classification Dimension	Description
Country Name	The name of the country related to the app store activity.
Device Name	The name of the mobile device related to the app store activity.
Appstore Name	The name of the appstore that reported the activity.
Application Name	The name of the mobile application.
In-app Name	The item purchased within the application.
Category Name	Primary category of the app in the app store.
Review Title	Title of the review.
Review Comment	Comment of the review
Application Version	Version of the application that was used to generate the review.
App Store User	Author (user name) of the review.

The following calculated metric is created by the data connectors wizard:

Calculated Metric	Description
App Store Average Rank (Numeric)	The average app ranking. This calculated metric is defined using the following formula: `[App Store Rank]` / `[App Store Rank Divisor]` Note: The number of applications ranked per category and country varies between app stores. If your application is ranked lower than this threshold, application ranks are not available.
App Store Average Rating	The average app rating. This calculated metric is defined using the following formula: `[App Store Rating]` / `[App Store Rating Divisor]`

Relevant Dimensions for Each AppFigures Metric

The following table shows which report dimensions relate to which metrics.

A virtual event April 27-28.

Expand your skills and get inspired.