Conversion

Data Sources supports the following conversion data dimensions and metrics for data types that are processed as conversion.

Conversion Dimensions and Metrics

If you specify a View event, you must also specify the corresponding data dimension (eVar). For example, if you include eVar2 views, then you must list eVar2 with a value. The number of custom events and eVar views supported by a report suite is contract-dependent, and varies between companies.

Conversion Dimensions

Column Name Description
Tracking Code Tracking code name.
Date Use the following date format: MM/DD/YYYY/HH/mm/SS (for example, 01/01/2015/06/00/00)
Category Category name. If you specify a category, then you must also select a product.
Channel Channel name.
eVarn eVarn name. Valid values for n are whole number 1 - 250.
Product Product name.
State State name.
Zip Zip name.

Conversion Metrics

Column Name Description
Clickthroughs Number of tracking code views.
Cart Adds Number of cart additions.
Cart Opens Number of cart opens.
Cart Removes Number of cart removals.
Cart Views Number of cart views.
Checkouts Number of checkouts.
Event n Number of times event n occurred. Valid values for n are whole number 1 - 100. If you specify a View event, you must also specify the corresponding data dimension (eVar). For example, if you include eVar2 views, then you must list eVar2 with a value.
eVarn Views Number of times eVar n was viewed. Valid values for n are whole number 1 - 250.
Price Product price.
Orders Number of orders placed.
Product Views Number of product views.
Quantity Number of units sold.

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