Adobe plug-in: getNewRepeat

The getNewRepeat plug-in allows you to determine whether a visitor to the site is a new visitor or a repeat visitor within a desired number of days. Adobe recommends using this plug-in if you want to identify visitors as “new” using a custom number of days. This plug-in is unnecessary if the New/Repeat visitor dimensions in Analysis Workspace meet your organization’s needs.

Install the plug-in using tags in Adobe Experience Platform

Adobe offers an extension that allows you to use most commonly-used plug-ins.

1. Log in to the Data Collection UI using your AdobeID credentials.
2. Click the desired property.
3. Go to the Extensions tab, then click on the Catalog button
4. Install and publish the Common Analytics Plugins extension
5. If you haven’t already, create a rule labeled “Initialize Plug-ins” with the following configuration:
   • Condition: None
   • Event: Core – Library Loaded (Page Top)
6. Add an action to the above rule with the following configuration:
   • Extension: Common Analytics Plugins
   • Action Type: Initialize getNewRepeat
7. Save and publish the changes to the rule.

Install the plug-in using custom code editor

If you do not want to use the plug-in extension, you can use the custom code editor.

1. Log in to the Data Collection UI using your AdobeID credentials.
2. Click on the desired property.
3. Go to the Extensions tab, then click the Configure button under the Adobe Analytics extension.
4. Expand the Configure tracking using custom code accordion, which reveals the Open Editor button.
5. Open the custom code editor and paste the plug-in code provided below into the edit window.
6. Save and publish the changes to the Analytics extension.

Install the plug-in using AppMeasurement

Copy and paste the following code anywhere in the AppMeasurement file after the Analytics tracking object is instantiated (using s_gi). Preserving comments and version numbers of the code in your implementation helps Adobe with troubleshooting any potential issues.

/******************************************* BEGIN CODE TO DEPLOY *******************************************/
/* Adobe Consulting Plugin: getNewRepeat v3.0 (Requires AppMeasurement) */
function getNewRepeat(d){var a=d;if("-v"===a)return{plugin:"getNewRepeat",version:"3.0"};var d=function(){if("undefined"!==typeof window.s_c_il)for(var c=0,b;c<window.s_c_il.length;c++)if(b=window.s_c_il[c],b._c&&"s_c"===b._c)return b}();"undefined"!==typeof d&&(d.contextData.getNewRepeat="3.0");window.cookieWrite=window.cookieWrite||function(c,b,f){if("string"===typeof c){var h=window.location.hostname,a=window.location.hostname.split(".").length-1;if(h&&!/^[0-9.]+$/.test(h)){a=2<a?a:2;var e=h.lastIndexOf(".");if(0<=e){for(;0<=e&&1<a;)e=h.lastIndexOf(".",e-1),a--;e=0<e?h.substring(e):h}}g=e;b="undefined"!==typeof b?""+b:"";if(f||""===b)if(""===b&&(f=-60),"number"===typeof f){var d=new Date;d.setTime(d.getTime()+6E4*f)}else d=f;return c&&(document.cookie=encodeURIComponent(c)+"="+encodeURIComponent(b)+"; path=/;"+(f?" expires="+d.toUTCString()+";":"")+(g?" domain="+g+";":""),"undefined"!==typeof cookieRead)?cookieRead(c)===b:!1}};window.cookieRead=window.cookieRead||function(c){if("string"===typeof c)c=encodeURIComponent(c);else return"";var b=" "+document.cookie,a=b.indexOf(" "+c+"="),d=0>a?a:b.indexOf(";",a);return(c=0>a?"":decodeURIComponent(b.substring(a+2+c.length,0>d?b.length:d)))?c:""};a=a?a:30;d="s_nr"+a;var k=new Date,m=cookieRead(d),n=m.split("-"),l=k.getTime();k.setTime(l+864E5*a);if(""===m||18E5>l-n[0]&&"New"===n[1])return cookieWrite(d,l+"-New",k),"New";cookieWrite(d,l+"-Repeat",k);return"Repeat"};
/******************************************** END CODE TO DEPLOY ********************************************/

Use the plug-in

The getNewRepeat method uses the following arguments:

• d (integer, optional): The minimum number of days required between visits that resets visitors back to "New". If this argument is not set, it defaults to 30 days.

This method returns the value of "New" if the cookie set by the plug-in doesn’t exist or has expired. It returns the value of "Repeat" if the cookie set by the plug-in exists and the amount of time since the current hit and the time set in the cookie is greater than 30 minutes. This method returns the same value for an entire visit.

This plug-in uses a cookie named "s_nr[LENGTH]" where [LENGTH] is equal to the d argument. The cookie contains a Unix timestamp representing the current time and the current status of the visitor ("New" or "Repeat").

Example Calls

Example #1

The following code will set s.eVar1 equal to the value of “New” for new visitors and will continue to set s.eVar1 equal to the value of “New” (with each new call) throughout the remainder of the visitor’s visit to the site.

s.eVar1=s.getNewRepeat();

Example #2

If the visitor comes back to the site anytime from 31 minutes to 30 days since the last time s.getNewRepeat() was called, the following code will set s.eVar1 equal to the value of “Repeat” and will continue to set s.eVar1 equal to the value of “Repeat” (with each new call) throughout the remainder of the visitor’s visit to the site.

s.eVar1=s.getNewRepeat();

Example #3

If the visitor hasn’t been to the site for at least 30 days since the last time s.getNewRepeat() was called, the following code will set s.eVar1 equal to the value of “New” and will continue to set s.eVar1 equal to the value of “New” (with each new call) throughout the remainder of the visitor’s visit to the site.

s.eVar1=s.getNewRepeat();

Example #4

If the visitor comes back to the site anytime 31 minutes to 365 days (i.e. 1 year) since the last time s.getNewRepeat() was called, the following code will set s.eVar1 equal to the value of “Repeat” and will continue to set s.eVar1 equal to the value of “Repeat” (with each new call) throughout the remainder of the visitor’s visit to the site.

s.eVar1=s.getNewRepeat(365);

Example #5

If the visitor hasn’t been to the site for at least 365 days (i.e. 1 year) since the last time s.getNewRepeat() was called, the following code will set s.eVar1 equal to the value of “New” and will continue to set s.eVar1 equal to the value of “New” (with each new call) throughout the remainder of the visitor’s visit to the site.

s.eVar1=s.getNewRepeat(365);

Version History

3.0 (March 19, 2021)

• Added version number as context data.

2.1 (September 30, 2019)

• Rearrangement of JavaScript logic to reduce plug-in size

2.0 (April 16, 2018)

• Recompiled with smaller code size
• Removed the ability to name the cookie to store the visit info. The plug-in now dynamically names the cookie based on the value passed into the d argument.