zip variable allows you to manually populate the ‘Zip Code’ dimension if the Zip Option in report suite settings allows it. In previous versions of Adobe Analytics, this variable could only be manually set, typically when entering shipping information on a retail site. Improvements to Adobe Analytics allows this variable to be automatically set using geo-location data. This variable does not persist beyond the hit it is set.
Make sure the Zip Option in report suite settings is set to the desired value. You cannot use this variable if geo zip is always used. See General Account Settings in the Admin user guide for more information.
You can set Zip Code either while configuring the Analytics extension (global variables) or under rules.
You can set Zip Code to any string value, including data elements.
s.zip variable is a string that typically contains a Zip Code, but can contain any desired value up to 50 bytes in length.
s.zip = "84043";