Why should you review your implementation every few months? So you can address any issues with data quality while they’re still small. If you consistently do this Focused Review after each website release, you’ll find that your bi-annual Full Reviews are much easier. You will also prevent small issues from growing into big data issues that could erode stakeholders’ confidence.
Knowing your top 5 key performance indicators (KPIs) will help you determine the associated metrics and dimensions you need to examine. If you haven’t refreshed your KPIs in the last 6 months or if your business hasn’t created KPIs yet, follow these instructions.
Remember, code updates over time can have unintended ramifications. You want to make sure that all the metrics and dimensions associated with your top 5 KPIs still function properly. Ideally, this is done right after a website release; if you haven’t done it in the last few months, do it now. To do this:
For more details about how to make sure that your metrics and variables are functioning properly, read these tips from Adobe Analytics Champion Sarah Owen.
Ensure that the most recent site release did not adversely impact the data collection for that section of the site: review all the code and variables that correspond to that section to ensure that the new tracking is working as designed.
If you have added or changed any metrics or variables recently, you need to update your Business Requirement Document (BRD) and Solution Design Reference (SDR).
If you don’t have documentation of your implementation, export a list of variables and create your BRD or SDR using this template.
Assess the situation and make a plan to remediate the data. Then make the needed changes, update your documentation, and inform your stakeholders about the changes you made.
Watch this 2-minute video from Adobe Analytics Champion Sarah Owen about natural times when you can fit reviews of your implementation into your busy schedule: