Create web property

A web property can be any grouping of one or more domains and subdomains with a library of rules, included in one embed code.


Only a user with Admin rights can create a property. For more information about roles, see Create and Manage Groups in DTM in the Dynamic Tag Management Product Documentation.

You can manage and track these assets with DTM. For example, suppose that you have multiple websites based on one template and you want to track the same assets on all of these websites. You can apply one web property to multiple domains.

For general information about web properties and best practices, see Web Properties in the Dynamic Tag Management Product Documentation.

  1. Navigate to your company page, then click Add Property.

  2. Fill in the fields:

    Element Description

    The name of your property.


    The base URL of the property.

    This site spans multiple domains

    You can add and remove domains if you want visitor data to persist between domains. If this option is selected, data for the visit persists across subdomains.

    This setting lets you specify how you would like to track traffic moving between your associated subdomains or domains. Links to subdomains are treated as outbound links. Visits to subdomains are tracked separately.

  3. (Optional) Configure Advanced Settings.

    Element Description
    Allow Multi-Rule Approvals

    Allows multiple rules for this property to be approved at one time. The default approval allows only single-rule approval.

    Enable Selective Publish

    Specifies whether to allow users to select which approved rules are published. This is the default option.

    Tracking Cookie Name

    Overrides the default tracking cookie name. You can customize the name that Dynamic Tag Management uses to track your opt-out status for receiving other cookies.

    Tag Timeout

    Specifies how long Dynamic Tag Management waits for a tag to fire before timing out and cancelling the tag request.

    Because of how Dynamic Tag Management works, don't worry about this being a high number. DTM has effective methods of ensuring that slow tags do not affect the user experience.

    Anchor Delay

    Specifies how long Dynamic Tag Management waits for tags to fire on clicked links before moving to the next page. The default value is 100 milliseconds.

    Longer delays improve tracking accuracy. Adobe recommends a delay of 500 milliseconds or less, which the user will not perceive.

    Dynamic Tag Management will wait up to the time specified, but if the beacon fires sooner, the delay is cut short. (That is, user won't always wait the full length of the delay.)

  4. Click Create Property.

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