DTM implementation overview

Use Dynamic Tag Management to manage tags and collect and distribute data across digital marketing systems. Dynamic Tag Management provides a single data layer that pushes data from multiple sources. Dynamic Tag Management also enables responsive delivery of user-specific content.

This help section provides specific information about using Dynamic Tag Management to implement Adobe Analytics. For detailed information about Dynamic Tag Management, refer to the Dynamic Tag Management Product Documentation. For information about accessing DTM and common tasks when starting to use DTM, see Getting Started in the Dynamic Tag Management Product Documentation.

For a detailed summary of the Dynamic Tag Management implementation steps, refer to Deploy Adobe Analytics Using Dynamic Tag Management in Getting Started with Adobe Analytics.

Overview of Implementation Steps

This guide leads you through the following steps to implement Analytics using DTM:

  1. Create a web property.

  2. Configure your hosting options.

  3. Add header and footer code to each managed page.

  4. Add the Adobe Analytics Tool.

  5. Create data elements, rules and conditions, and actions.

  6. Publish tools and rules to the production server.

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