Global variables

Field descriptions and information about variables when using Dynamic Tag Management to deploy Adobe Analytics.

These variables fire on all page load rule beacons. You can accomplish the same effect by using a Page-Load rule set to fire on all pages. These variables might not fire in Direct-Call and Event-Based rules.

Global Variables - Field Descriptions

** Property** > Edit Tool > Global Variables

Element Description
Server The predefined variable populates the Servers dimension in Adobe Analytics. See Server.
eVars eVar variables are used for building custom conversion reports.
Props Prop variables are used for building custom traffic reports.
Dynamic Variable Prefix A special prefix to the start of the value. The default prefix is “D=”. See [Dynamic Variables](…/…/…/vars/page-vars/dynamic-variables.md

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