Deploy an Analytics implementation to a development environment

Once you have created and configured a tag property, the libraries are ready to be deployed and code implemented on your site.

NOTE

Adobe Experience Platform Launch has been rebranded as a suite of data collection technologies in Experience Platform. Several terminology changes have rolled out across the product documentation as a result. Please refer to the following document for a consolidated reference of the terminology changes.

Prerequisites

Create and configure a tag property for Adobe Analytics: Access the tool and create a space for your Analytics implementation.

Create adapters and environments

Tags accommodates many organizational workflows in deploying code. Follow these steps to create the minimum necessary components for an Analytics implementation. As a tag admin, you can work within your organization to establish the correct workflow for deploying Adobe solutions.

  1. Log in to the Data Collection UI using your AdobeID credentials.
  2. Click the tag property that you intend to implement on your site.
  3. Click the Adapters tab, then click Add Adapter.
  4. Name it “Akamai”, and select Akamai in the type dropdown. Click Save.
  5. Go to the Environments tab, then click Create New Environment.
  6. Select Development, name it “Dev Environment”, then select the Akamai adapter from the dropdown. Click Create, then click Close.
  7. Click Add Environment, select Staging, name it “Staging Environment”, then select the Akamai adapter. Click Create, then click Close.
  8. Click Add Environment again, select Production, name it “Production Environment”, then select the Akamai adapter. Click Create, then click Close.

Build a dev library

Despite all the changes and configurations made so far, no code has actually been published. Creating a library, roughly translated as a collection of changes, allows the publishing of code to be used on your site.

  1. Log in to the Data Collection UI using your AdobeID credentials.
  2. Click the tag property that you intend to implement on your site.
  3. Click the Publishing tab, then click Add New Library.
  4. Name the library ‘Initial changes’, and select your development environment.
  5. Click Add All Changed Resources, which automatically lists Adobe Analytics, Identity Service, and Core.
  6. Click Save.
  7. Back on the publishing workflow screen, click the dropdown next to your new library, and click Build for Development. After a few seconds, the yellow dot on the library turns green, indicating the build was successful.
  8. Go to the Environments tab, then click on your development environment.
  9. Under ‘Install tags’, copy the code blocks and provide them to your organization’s website owners.

Install tags on your website’s development environment

If you control your website’s code, implement the two blocks of code in their respective locations (in the <head> tag and just above the closing </body> tag) on every page of your site. This code is commonly placed in the site’s overarching template. A blank page only containing implementation code would look like the following:

<!doctype html>
<html lang="en">
<head>
  <meta charset="utf-8">
  <title>Example page</title>
  <script src="//assets.adobedtm.com/launch-xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx-development.min.js"></script>
</head>
<body>
   <p>This is a test page.</p>
   <script type="text/javascript">_satellite.pageBottom();</script>
</body>
</html>

Troubleshooting

Attempting to build fails.

A common reason is because elements already exist in other libraries pushed to staging or production. When initially creating libraries, ensure only changed resources are added to the library.

Documentation and additional resources

Next Steps

Validate your Analytics implementation and publish to production: Start getting value out of Adobe Analytics.

Resources on adobe.com

Tag Management First Party Data Audience Targeting Target Market Segmentation Audience Insights Analytics

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