Segmentation workflow overview

Describes a suggested workflow for segments created with the Segment Builder and managed through the Segment Manager.

Plan Segments

Have you asked all the right questions before building segments and setting up a segment management environment? Have you designed the segment with its intended purpose and distinct usage in mind?

See the Segment Planning Checklist for help in planning and organizing your segments.

Build Segments

Build and edit segments for use in all Analytics capabilities.

See Build Sequential Segments for how to build segments with the THEN operator.

Tag Segments

Tag segments for ease of organization and sharing. Tagging replaces folder hierarchies in ad hoc analysis. See how to plan and assign tags for simple and advanced searches and organization.

Approve Segments

Approve segments to make them canonical.

Apply Segments

You can apply segments directly from a report, from the segment rail ( Show Segments).

Share Segments

Share your segments with the intended audience in other Analytics tools and to Adobe Target and the Adobe Experience Cloud.

Filter Segments

Filter by tags, owners, and other filters (Show All, Mine, Shared With me, Favorites, and Approved.)

Mark Segment as Favorites

Marking segments as favorites is another way to organize them for ease of use.

Manage Segments

The Segment Manager offers many ways of curating segments, such as sharing, filtering, tagging, approving, copying, deleting, and marking as favorites.

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