The ‘Visits’ metric shows the number of sessions across all visitors on your site.
A visit always ties to a time period, so you know whether to count a new visit if the same person returns to your site. A visit starts when the user first arrives on your site. A visit ends when they meet any of the following criteria:
A visit does not necessarily coincide with a browser session because of the above criteria. One of the most common differences is where a visitor navigates to your site, leaves the tab open for more than 30 minutes, then resumes browsing. While this action is technically part of the same browsing session, Adobe considers this action two separate visits.
If a visitor performs any of these actions, a new visit starts:
If a visitor performs any of these actions, a new visit does not start as long as there is less than 30 minutes between consecutive hits:
You can change the definition of a visit to a time other than 30 minutes.
A visit counts for each time period involved. For example, if you have a visitor that starts navigating your site on Monday at 11:45 PM, then sends their last image request on Tuesday at 12:10 AM, you would see a visit attributed to both Monday and Tuesday. However, the total visit metric is deduplicated, showing a single visit for the project date range.
Visits in context of a dimension (for example, Marketing channel) show the number of visits that contained a particular dimension item at any time. Multiple dimension items frequently exist on different hits in the same visit. Attempting to sum visits that report on dimension items usually does not make sense.
The metric ‘Visits - All Visitors’ is available in Data Warehouse in addition to the ‘Visits’ metric. The ‘Visits - All Visitors’ metric is comparable to the ‘Visits’ metric in other Analytics tools. The ‘Visits’ metric in Data Warehouse excludes visitors that don’t have persistent cookies. Adobe recommends using ‘Visits - All Visitors’ in Data Warehouse requests where visits are desired as a metric.