Unique devices

The ‘Unique devices’ metric is a Cross-device analytics metric that counts the number of post-stitched devices.

How this metric is calculated

For all People, count the number of devices per person. This metric typically matches closely with Unique visitors in a non-CDA report suite. Differences can happen when a shared device maps to multiple people. In this scenario, one unique visitor is counted while multiple unique devices is counted.

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