Learn about Page Views with Adobe Analytics

The ‘Page views’ metric shows the number of times a given dimension item was set or persisted on a page. It is one of the most common and basic metrics in reports.

How this metric is calculated

This metric counts all page view tracking calls (t()) in a report suite. For dimensions, it include hits where a dimension item is defined or persisted. It does not include link tracking calls (tl()).

Compare to similar metrics

  • Page views vs. Visits: Page views counts the number of times a page is viewed. Visits counts the number of sessions for visitors. One visit consists of one or more page.
  • Page views vs. Page events: Page views counts the number of page view tracking calls (t()), and excludes link tracking calls (tl()). Page events is the opposite; it counts the number of link tracking calls, and excludes page views.

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