订单数

“订单数”量度显示网站上的购买事件总数。此量度对于电子商务网站衡量转化率至关重要。您可以将此量度与任何维度组合,以了解哪些维度项目对订单做出了贡献。例如,您可以看到促成购买的热门促销活动(使用跟踪代码维度)或热门搜索词(使用 eVar)。

如何计算此量度

此量度计算 events 变量中存在 purchase 的点击数。

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