Classifications in Marketing Channels

Use classifications to categorize values into related groups and to report at the group level. For example, you can classify all Paid Search campaigns into a category like Video Cards. Then you can report on the success of that category relative to metrics like Instances (or click-throughs).

Classifications that you add in this procedure display in the Marketing Channel Overview report as Channel Values. Channel Values are unclassified values in the channel detail.

NOTE

Ensure that you are familiar with creating classifications in Classifications.

IMPORTANT

The Marketing Channels classification reports behave a little differently than standard classifications: when you create classifications for either first touch or last touch reports, they are automatically applied to both. You cannot classify one without classifying the other.

Marketing Channel Classifications - Definitions

Term Definition
Text Classifications Specifies the type of classification category that lets you group variable data for reporting purposes.
Name The name of the classification. The classification you add appears as the Channel Breakdown option in the Marketing Channel Manager .
Options The name of the classification. The classification you add appears as the Channel Breakdown option in the Marketing Channel Manager .

Create Marketing Channels classifications

Create classifications for Marketing Channels.

  1. Click Analytics > Admin > Report Suites.
  2. In the Report Suite Manager, click Edit Settings > Marketing Channels > Marketing Channel Classification.
  3. Under Classifications, click Add Classification (or edit an existing one).

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