The ‘US state’ dimension reports the state of the visitor in the United States of America. It is similar to the Regions dimension, except that this dimension is specific to the United States. Using this dimension is valuable if you want insight more granular than Countries but not as granular as Cities.
This dimension references lookup rules internal to Adobe. The lookup value is based on the IP address sent with the hit. Adobe partners with Digital Element to maintain lookups between IP address and country. This dimension works out of the box for all implementations.
If your organization follows stringent privacy regulations where obfuscating IP address isn’t enough, you can request to disable geolocation data entirely. Contact Customer Care with the report suite ID, and request to turn off ‘Geography’ for the report suite.
Dimension items include regions and the country that the region resides in. Example values include
"Virginia". The dimension item
"Unspecified" includes all international traffic outside of the United States.
This dimension can include
"AOL", a dial-up internet service provider. Subscribers to this service are assigned an access point. AOL users use the IP address of this access point. Since this dimension is based on IP address, the geolocation of the access point is used instead of the visitor’s actual location.
Since this dimension is based on IP address, some scenarios can show a difference between reported location and actual location: