行銷渠道詳情

The 'Marketing channel detail' dimension functions identically to the 'Last touch channel detail' dimension. Adobe 導入了此維度,以將其用於使用自訂歸因的報表中。檢視自訂歸因行銷管道報表的使用者很容易被「上次接觸」標籤混淆,因為「上次接觸」對自訂歸因而言並不夠精確。Adobe引入了通用的「行銷渠道詳情」維度,因此分析人員可以建立自訂歸因行銷渠道報表,而不會產生誤導性的「上次接觸」維度標籤。

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