Marketing channel detail

The ‘Marketing channel detail’ dimension functions identically to the ‘Last touch channel detail’ dimension. Adobe introduced this dimension for use in reports that use custom attribution. Users who viewed custom attribution marketing channel reports were confused with the ‘last touch’ label, as ‘last touch’ is not accurate with custom attribution. Adobe introduced the generic ‘Marketing channel detail’ dimension so analysts can build custom attribution marketing channel reports without the misleading ‘last touch’ dimension label.

On this page

Adobe Maker Awards Banner

Time to shine!

Apply now for the 2021 Adobe Experience Maker Awards.

Apply now
Adobe Maker Awards Banner

Time to shine!

Apply now for the 2021 Adobe Experience Maker Awards.

Apply now