The ‘Cities’ dimension reports the city where the hit originated from. This dimension is useful to help determine what the most popular cities visitors originate from when visiting your site. You could use this data to focus on local advertising in these cities, such as billboards or commercials.
This dimension references lookup rules internal to Adobe. The lookup value is based on the IP address sent with the hit. Adobe partners with Digital Element to maintain lookups between IP address and city. This dimension works out of the box for all implementations.
If your organization follows stringent privacy regulations where obfuscating IP address isn’t enough, you can request to disable geolocation data entirely. Contact Customer Care with the report suite ID, and request to turn off ‘Geography’ for the report suite.
Dimension items include cities all over the world. Example values include
"New York (New York, United States)",
"Bangalore (Karnataka, India)", or
"London (London, United Kingdom)".
Some dimension items can include
"AOL", a dial-up internet service provider. Subscribers to this service are assigned an access point based on the country where their account number is established. AOL users use the IP address of this access point. Since this dimension is based on IP address, the geolocation of the access point is used instead of the visitor’s actual location.
Since this dimension is based on IP address, some scenarios can show a difference between reported location and actual location: