Click the 9-grid icon at the top, then click Analytics.
Click Workspace at the top, then click Create New Project.
Locate the “Cross-Device Analysis” template, then click Create.
If prompted, change the report suite to one that supports CDA.
An Analysis Workspace project is created that contains several panels. At the top, a table of contents and introduction is shown, allowing context to the report and navigation to individual reports. Click a link within the table of contents or expand a panel’s accordion to view those reports.
Identification of users: Shows how often visitors to your site are identified using methods based on Cross-Device Analytics.
Measuring audience size: Shows a comparison of ‘Unique Devices’ compared to ‘People’. The proportion of these two numbers is known as ‘Cross-device compression’, a calculated metric visible in this panel. This compression metric depends on a broad range of factors:
Log in rate: The more users log in on your site, the more Adobe can identify and stitch visitors across devices. Sites with a low log in rate also have low compression rates.
Experience Cloud ID coverage: Only visitors with an ECID can be stitched. A lower percentage of visitors to your site using an ECID correlates to lower compression rates.
Multiple device usage: If visitors to your site don’t use multiple devices, you can see lower compression rates.
Reporting granularity: Compression by day is typically smaller than compression by month or year. The chances for an individual to use multiple devices becomes smaller within a single day than over an entire month. Segmenting, filtering, or using breakdown dimensions can also show a lower compression rate.
People-based segments: Contains a segment drop-down list that allows you to view device specific data. This panel encourages experimentation with segments to see how including or excluding device types affect reports.
Analyzing the cross-device journey: Provides flow and fallout reports based on device type.
Cross-device attribution: Combine the features of Journey IQ and Attribution IQ together.
Other tips and tricks: Helpful topics around CDA that lets you get more out of using it.