Calculated and Advanced Calculated (or Derived) Metrics are custom metrics that you can create from existing metrics.
Our Calculated Metrics tools offer a highly flexible way of building, managing and curating metrics. They allow you as marketers, product managers and analysts to ask questions of the data without having to change your Analytics implementation. The custom metrics available in each Analytics package are:
Here is a comparison of Calculated Metrics and Advanced Calculated Metrics capabilities:
|Builder Options||Calculated Metrics||Advanced Calculated (Derived) Metrics|
|Format types (decimal, time, percent, currency)||Yes||Yes|
|Attribution changes (default, linear, participation, etc.)||Yes||Yes|
|Metric types (standard, total)||Yes||Yes|
|Basic operators (add, subtract, multiply, divide)||Yes||Yes|
|Basic functions (count, abs value, mean, etc)||No||Yes|
|Advanced functions (regression, if/then, t-score, etc)||No||Yes|
Some Analytics features let you use events but not calculated metrics:
Here is a short overview of the Calculated Metrics tools:
|Calculated Metric Builder||
|Calculated Metric Manager||
|Metric Selector rail||
Replaces the Show Metrics popup in Reports & Analytics.
It lets you search for and add/apply metrics to the report. You can also change the sort order (options are: alphabetical, recommended, frequently used, recently used.) In addition, you can filter on Report Suites to show only metrics created in a specific report suite.
To access this Metric Selector, click the Metrics icon to the left of a report. This is what the Metric Selector looks like:
|API for Calculated Metrics||
Part of the Adobe Analytics 2.0 API set.