Last update: 2023-02-02
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Effective December 31, 2023, Adobe intends to discontinue Reports & Analytics and its accompanying reports and features. At that time, Reports & Analytics and all of its reports and schedules will stop working. The reports, visualizations and underlying technology that power Reports & Analytics no longer meet Adobe’s technology standards. Most Reports & Analytics features are available within Analysis Workspace. For information about using reports in Analysis Workspace, see Use pre-built reports.

Since the release of Analysis Workspace in 2015, Reports & Analytics functionality and capabilities have been moved to Analysis Workspace and a threshold of workflow parity has been reached. This notice explains the end-of-life process.

Read more about the Reports & Analytics End-of-life announcement.

Targets let you measure your website performance and track progress against target goals. For example, you might want to increase the number of visitors that come from a geographic region, the revenue per order, or the number of hits that come from a specific referrer.

When you create targets, you select which attribute metrics or eVars you want to measure or you can choose to measure your entire site against your selected metric.

For example, you can measure the number of unique visitors to your website, and use it as a target. In this case, choose the entire website. However, if you want to target the number of unique visitors to your website from Chicago, you can specify that eVar rather than look at your entire site.

Target Field Descriptions

Analytics > Components > All components > Targets

Descriptions of the fields and options on the Add/Edit Target page.

Element Description
Target Name Provide a target name, which is displayed on the Manage Targets page.
Apply To Lets you apply the target to the entire site or to a selected attribute or eVar.
Select Item Displays the selection form for the selected attribute or eVar, so that you can perform an Advanced search for related items. For example, if you select the eVar Countries, the item list lets you specify which country. If you select the eVar Products, the item list lets you specify which product. Custom insight variables are also listed in the menu. If you have a custom insight variable set up to measure visitor age ranges, then the item list displays the ranges of the ages, such as 18-24, 25-35, and so on.
Metric Lets you apply the target to a metric. This menu displays only those metrics that apply to a given eVar. For example, if you select Products as the eVar, a metric such as Page Exits does not apply to it. The Page Exits metric can apply to a web page eVar.
Period Lets you define the Date Range and Granularity settings of the target. Depending on your date range specifications, some granularity options do not apply. When typing values for your metrics, type a value for each granularity setting. For example, if your date range is the month of February, and your granularity selection is weekly, type a value for each week of the month of February. Target reports display for each granularity setting.
Values Lets you specify target values for the time period and the selected metric. These values are the target numbers that you are attempting to reach. For example, if the target were based on revenue, and you were aiming for $10,000 of revenue for a given month, you would enter 10000 in the value field for the month.

Add a Target

To add a target:

  1. Click Analytics > Components > All components > Targets.
  2. On the Manage Targets page, click Add New….
  3. Configure the options described in Target Field Descriptions.
  4. Click OK.

Edit a Target

  1. Click Analytics > Components > All components > Targets.
  2. In the Manage column, click the Edit icon.
  3. Configure the options described in Target Field Descriptions.
  4. Click OK.

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