Run different report types

Steps on running the different report types.

Run a ranked report

In a ranked report, the table shows the rankings of the report pages in relation to the metric, according to number or percentage. Ranked reports can display multiple metrics in a report.

  1. Generate a report, such as a Pages Report ( Reports > Site Content > Pages).

  2. In the report header, click Ranked.

  3. To rank the report, click a column heading in the table.

    Ranked reports can have up to 200 items listed in the table (such as products, categories, web pages, and so on) and ten metrics (revenue, orders, views, and so on).

Run a trended report

Trended reports display metrics over time. You use this report type when you want to see how a segment performs from one time period to the next.

Most Conversion and Traffic reports have a Trended view available. Using the Calendar, you can show improvement for any time period breakdowns, including days of a month, weeks of a year, weeks of a quarter, months of a year, and so on. Trended reports show trends for a single metric (revenue, orders, views, and so on) for up to five items (such as products, categories, web pages, and so on).

To run a trended report

  1. Run a conversion or traffic report, such as Reports > Site Content > Pages.
  2. Under Report Type, click Trended.

Run a Conversion Funnel report

Conversion Funnel reports display the percentage of visitors who progressed through a set of events in order to perform a desired action. For example, you can see how many visitors progressed from visiting your web page, through adding items to a cart, and then to purchasing an item. This report also shows the number who fell out along the way.

To run this report, select a report, such as a Pages report ( Reports > Campaigns > Tracking Code > Campaign Conversion Funnel).

See Conversion Reports for a description.

Run a Fallout report

The Fallout Report shows the number of visitors who visited a pre-specified sequence of pages. It also shows conversion and fallout rates between each step.

Check out the new Fallout Analysis panel in Analysis Workspace!

  1. In Adobe Analytics, click Reports > Paths > Pages > Fallout.

  2. On the Fallout Report page, click Launch the Fallout Report Builder.

    Step Result

  3. On the Define Checkpoints page, specify the checkpoints that you want to use for the report.

  4. Click Run Report.

    Step Result

Run a Page Flow report

Page Flow reports show the order in which your visitors access pages and navigate through your site. This report helps answer

Check out the new Flow visualization in Analysis Workspace!

Run a Paths report.

For example, click Reports > Paths > Pages > Next Page Flow.

You read this report from left to right, beginning with the selected page. The pages that were viewed after the selected page are illustrated as a branch extending to the right.

The percentage that each subsequent page was viewed is displayed beside the name of the page. The width of the line connected to each next-page depicts this relative percentage.

Path Views: Indicates the number of times a page was viewed, when constrained to the displayed paths.

For example, the Privacy Policy page could have 10,000 total page views, but only 500 of those page views occurred immediately following the Home Page. Thus, the term path view is used.

The relative percentage is depicted by the relative width of the line. By default, this report displays five 2nd-level branches and five 3rd-level branches. You can expand the number of branches to view up to ten 2nd-level branches and five 3rd-level branches. Doing so increases the height of the report and most likely requires scrolling to view the entire graph.

Run a Funnel report

You can select success events and add them to a Purchase Conversion Funnel report or a Product Conversion Funnel report.

  1. Click Reports > Products > Products Conversion Funnel.

Run a marketing channel report

Marketing Channel reporting provides an overview report of the first and last-touch channel allocation, with standard reporting metrics like revenue, orders, and cost. These reports enable you to analyze how much revenue each channel generates.

See the Marketing Channel help system for more information.

Run an Anomaly Detection report

Describes how to interpret the Summary and Individual Metric charts in Anomaly Detection.

Check out the new Anomaly Detection and Contribution Analysis features in Analysis Workspace!

Reports > Site Metrics > Anomaly Detection .


You can also run Anomaly Detection from within Analysis Workspace projects. More…

For information on setting up Anomaly Detection, refer to the Reference Guide.

Anomaly Detection shows two types of charts: A summary chart and individual metrics charts. Individual metric charts are only shown if at least one anomaly has been detected for that metric.

Type of chart

What is does

Summary chart

  • Each box represents one anomaly, tracked per day, that corresponds to a metric below.
  • Green indicates anomalies above the trend line, blue below the trend line.
  • Indicates the strength of the anomaly: The greater the anomaly, the darker the color of the data point and the farther away from the trend line.
  • Clicking on individual anomalies brings that anomaly's individual metric chart (underneath the summary chart) to the top.
  • The deviation percentage values (left of chart) are calculated as follows:
    • If the upper bounds and the expected value are the same, the deviation % is 100%
    • Otherwise the deviation % is ((actual value - upper bound value) / (upper bound value - expected value)) * 100
    • If the lower bounds and the expected value are the same, the deviation % is -100%
    • Otherwise the deviation % is ((lower bound value - actual value) / (expected value - lower bound value)) * -100
  • Clicking Show Segments brings up the segment rail that lets you apply segments to an anomaly detection report. More on segmentation.
  • Clicking Edit Metrics lets you select and unselect metrics for which you want to detect anomalies.

Individual metric chart

  • Displays anomalous data points for individual trended metrics (including calculated metrics) as dots.
  • Shows the most recent anomaly on top, and secondarily ranks by number of anomalies.
  • Displays a solid line to indicate actual data currently collected. This is compared to the forecast and margin of error to derive whether data points are anomalous.
  • Displays a dotted line that represents a forecast based on historical data (i.e., the training period).
  • Displays upper and lower 95% confidence intervals/bounds in a gray shade.
  • Lets you collapse and expand individual reports by clicking the double up or down arrows next to the metric name.
  • Changes the order in which the metric charts appear by reacting to drill-downs in the overview report (see above)
  • Lets you filter charts by using search terms, such as "page" for all page-related metrics.
  • Lets you display all metrics you defined or only those with anomalies.

Setting up Anomaly Detection

Steps to select report suites, metrics, and training/view periods for anomaly detection.

You set up Anomaly Detection independently for each report suite.

  1. Navigate to Analytics > Reports > Site Metrics > Anomaly Detection .

  2. Select the report suite for which you want to track daily anomaly detection. To display a list of report suites, click the Report Suite selector drop-down menu.

  3. To select the metrics and/or define filtered metrics, click Edit Metrics at the top right of the screen: .

    You can pick metrics from the list (including calculated metrics) of all metrics or from a list of tracked metrics. You can also filter on specific terms to narrow down the list. 1. Once the report has been generated, define the Training Period and the View Period for anomaly detection. (Think of the training period as the “learning period” for the algorithm.)

    Keep in mind that:

  • The training period ends right before the view period starts.

  • The default for both is 30 days, and you can extend them to 60 or 90 days.

  • Extending the training period puts your data in a larger context and may reduce the size of an anomaly.

    The Anomaly Detection metrics report refreshes every time you change a parameter.

  1. (Optional) Apply segments to the report by clicking Show Segments and selecting one or more existing segments or creating a new segment and applying it.

    See the Analytics Segmentation Guide for more information on creating and managing segments. 1. (Optional) Favorite or bookmark the report.

  2. (Optional) Change the end date of the View Period. The default is yesterday.

  3. You can now start interpreting the report. Viewing Anomaly Detection charts.

Run a Real-Time report

Describes how to view and interpret real-time reports.

Reports > Site Metrics > Real-Time .

Real-Time reporting offers two main reports - an overview report and a detail report. They each consist of a number of reportlets.

For information on configuring real-time reports, see the Analytics Reference Guide.

  1. Take a look at the Overview report and its components:

    UI Component Description
    Select Report Suite Shows the report suite that this real-time report covers. To change the report suite, see Real-Time Reports Configuration .
    Switch among reports Lets you switch among the reports you have set up (maximum of 3.)
    Select time range Lets you choose the overall time range to be used by all reportlets in the report.
    Configure reports This gear icon link is visible only if you have Admin rights. Clicking it takes you to the Report Suite Manager under Admin Tools > Report Suites > Edit Settings > Real-Time .
    Full-screen view The full-screen view icon is visible only if your monitor has a specific aspect ratio (either 16:9 or 16:10) AND if your browser supports it. Note that you cannot interact with the screen while it is in full-screen mode (press Esc to exit). Full-screen mode does not time out.
    Site Traffic Reportlet The blue trend line data shows the traffic total for the overall site. The X axis uses literal labels (15 minutes ago, 10 minutes ago) except for the current value, which is shown as a real-time expression.
    Site Total Reportlet Presents a count of the Site Total for the real-time report's selected metric for the last N minutes. "N" is configurable through the Time Range selector.

    The arrow color and direction are based on the following algorithm:

    • Significant Gain (Up arrow): > 100%
    • Gain (Up Right arrow): between 5 % and 100%
    • Flat (Right arrow): between 5% and -5%
    • Loss (Down Right arrow): between -5% and -100%
    • Significant Loss (Down arrow): < -100%

    If the site total is reported in "instances", these instances reflect the dimension in the primary reportlet. If an instance-specific name exists (such as "Page Views",) the site total reports that name.

    Primary Reportlet Report for the Real-Time report's primary dimension and for its metric. Presents a trend line for that element for the selected time range. The metric total represents the sum for the full trend line. The arrow indicates if the item is strongly gaining, gaining, flat, losing or strongly losing.
    Search Dialog The search impacts all reportlets. Search persists as you view the report.
    Sort by... Most Popular/Gainers/ Losers You can toggle to sort by Most Popular (default), Gainers (dimensions showing the most growth), and Losers (dimensions that are on a downward trajectory.)

    Here is the formula that is used to determine gainers or losers: Real-Time looks at the earliest sample and the next-to-latest sample and does a simple "% change" calculation. So if "Last 15 minutes" is selected, and n represents the current minute, n-1 is compared to n-15. Real-Time does not currently do any weighting. The current minute is ignored because it is not complete and would likely produce a false % change.

    This formula is consistent across all metrics used in the real-time report.

    Secondary 1 Reportlet Presents Real-Time Reports for the second provisioned report's dimension and for the metric.

    The secondary 1 reportlet shows the top 4 categories; the 5th one is an aggregation of all remaining values. For each category, the total raw view of that category is provided. In addition, the total for all categories is shown in the center.

    Hovering on a section highlights the associated category, and displays the category trend line below the donut.

    Hovering on a line item highlights the line item plus the associated section and displays the category trend line below the donut.

    Secondary 2 Reportlet Presents Real-Time Reports for the third provisioned report's dimension and for the metric. Hovering on top of the item label slides the label to the right and reveals a trend line for the hovered item.
  2. Click a list item in the Primary Reportlet to launch the Details view for that list item:

    Item Trend Reportlet Presents the trend line of the item that was selected in the Overview Report for the last N minutes. N is configurable through the Time Range selector.
    Item Total Reportlet Presents a total metric count for the item that was selected in the Overview Report for the last N minutes. N is configurable through the Time Range selector.
    Correlated Secondary 1 Reportlet This reportlet is very similar to the Secondary 1 Reportlet. The only difference is the data source used to populate this report: in this example, it shows the correlation (or breakdown) between a specific page (the one you selected in the primary reportlet of the Overview report) and the instances viewed.
    Correlated Secondary 2 Reportlet This reportlet is very similar to the Secondary 2 Reportlet. The only difference is the data source used to populate this report: in this example, it shows the correlation (or breakdown) between a specific page (the one you selected in the primary reportlet of the Overview report) and the language dimension.

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