About Data Collection

Last update: 2023-04-10
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IMPORTANT

Effective December 31, 2023, Adobe intends to discontinue Reports & Analytics and its accompanying reports and features. At that time, Reports & Analytics and all of its reports and schedules will stop working. The reports, visualizations and underlying technology that power Reports & Analytics no longer meet Adobe’s technology standards. Most Reports & Analytics features are available within Analysis Workspace. Since the release of Analysis Workspace in 2015, Reports & Analytics functionality and capabilities have been moved to Analysis Workspace and a threshold of workflow parity has been reached. This notice explains the end-of-life process.

Read more about the Reports & Analytics End-of-life announcement.

Learn about how data is collected for Adobe Analytics.

At a high level, the data collection process flows as follows:

  1. A visitor visits a web page that contains the data collection code.
  2. As the page loads, data collection code sends an image request (called a web beacon) to Adobe data collection servers. The image request contains the data you want to collect about the visitor’s interaction with your website.
  3. Adobe stores the data in report suites. You can log in to access report suite data and generate reports related to visitor activity on your website.

Data collection is very quick and does not noticeably affect page load times. Collected data includes page views that result from clicking the browser Reload or Back buttons. The JavaScript code runs even when the page is retrieved from cache.

See Data Collection in Analytics.

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