About data collection
Learn about how data is collected for Adobe Analytics.
At a high level, the data collection process flows as follows:
- A visitor visits a web page that contains the data collection code.
- As the page loads, data collection code sends an image request (called a web beacon) to Adobe data collection servers. The image request contains the data you want to collect about the visitor’s interaction with your website.
- Adobe stores the data in report suites. You can log in to access report suite data and generate reports related to visitor activity on your website.
See Data Collection in Analytics.