Effective December 31, 2023, Adobe intends to discontinue Reports & Analytics and its accompanying reports and features. At that time, Reports & Analytics and all of its reports and schedules will stop working. The reports, visualizations and underlying technology that power Reports & Analytics no longer meet Adobe’s technology standards. Most Reports & Analytics features are available within Analysis Workspace. For information about using reports in Analysis Workspace, see Use pre-built reports.
Since the release of Analysis Workspace in 2015, Reports & Analytics functionality and capabilities have been moved to Analysis Workspace and a threshold of workflow parity has been reached. This notice explains the end-of-life process.
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Full subrelations are enabled on all conversion reports, so you can break down any eVar by another eVar. The Breakdown By menu in the report table matches the standard Analytics reporting menu, keeping selections consistent
To help illustrate how subrelations work, consider the following example:
If you pulled a Tracking code report, you would see the following:
If you pulled an eVar1 report, you would see the following:
If you subrelated the Campaign report by eVar1, you would get the following:
If you subrelated the eVar1 report by Campaigns, you would get the following:
Due to the persistent nature of conversion variables, there are two data columns used to store eVar values; the value that is fired, and the value that persists. If we were to look at a raw data export for this example, it would look like this (simplified for this example):
Our backend works by allowing post_campaign and post_evar1 to persist the values defined in campaign and evar1. Subrelation reports specifically only look at the hits containing success events (rows highlighted in light yellow). They then populate the subrelation reports based on the persisted values (in this case post_campaign and post_evar1, cells highlighted in bright yellow).
In essence, subrelations follow these steps to populate your report: