Customer attributes

Customer attributes are stored in new type of element called VisAttr, which can be configured as a dimension or a metric.

For more detailed information on how to upload customer attributes, see the Experience Cloud help.

• If it’s configured as a metric, VisAttr is exposed both as “dimension” and metric.

  

• It supports the same breakdown as an eVar (anything can be broken down by anything).

• VisAttr supports all eVar metrics.

• VisAttr as a metric supports “bucketization” (like Time Spent on Site: 0 to 30, 31 to 60, …)

• VisAttr is available as a segmentation dimension.

Business.Adobe.com resources

Custom Variables Mobile Analytics Marketing Attribution Ad Hoc Analysis Marketing Analytics Analytics