Real-time reports

Last update: 2022-03-16
  • Created for:
  • User

Displays web page traffic and ranks page views in real time, so that you can more quickly understand what is trending on your site.

For real-time reporting, Analytics uses high-frequency metrics and site analytics to visually report traffic and page view trending of dynamic news and retail web sites. Real-time understands trends in your data from minute to minute, within seconds of collection. It collects and streams data to the interface, using real-time correlation and tracking of content and some conversion.

You can:

  • Create up to three real-time reports per report suite, using existing metrics, dimensions, and classifications. Use the secondary dimensions to correlate with (or break down) the primary one.
  • Add three dimensions (or classifications) per report (one primary and two secondary), in addition to site-wide metrics.
  • Use any custom event, shopping cart event, or instance.
  • View up to 20 hours of historical, real-time data.

Real-time respects permissions for users and groups. For example, if you do not have rights to see revenue, you cannot view a real-time report that includes revenue data. eVars (conversion metrics) are not supported. Real-Time permissions are enabled in the Admin Tools.


Real-Time Reports are not the same as the Include Current Data (Data Recency) feature released previously, which reduced latency for standard reporting, by displaying data before it is finalized.

On this page