Segments

You can create different types of segments in Workspace, depending on how complex they need to be, whether they should apply to this project only, etc. Here is a summary of segment types:

Segment type Created where? Applicable where? When to use
Component-list segment Click +, which takes you to the Segment Builder All your Workspace projects For more complex segments, sequential segments
Quick segment Quick segment builder Project only, but can save and add to your segment list. Flexibility to add/edit one or more rules
Ad-hoc segments:
- Ad-hoc Workspace project segment Drag and drop into segment drop zone in a project Project only, but can save and add to your segment list. For single-rule segments
- Calculated metrics-based segment Calculated metric builder To individual calculated metric Apply segment/s within your metric definition
- VRS-based segment Virtual report suite builder To individual virtual report suite Apply segment/s within your VRS definition

Videos

Using segments in Analysis Workspace:

Finding and creating segments:

Rolling date ranges in segments:

Create segments

You can create different types of segments in Analysis Workspace:

  • Quick segments
  • Ad-hoc segments
  • Regular component-list segments that you create in the Segment Builder and that end up in the segment library (see below)

Create component-list segments

The segment rail under the Components menu shows

  • Segments you or your company created
  • Segment templates, as signified by the Adobe icon:

To create a segment of this type, you have 2 options. Both of them take you to the Segment Builder in Adobe Analytics, where you can find further instructions.

  • In the left rail, click the plus sign (+) next to Segments:

or

  • Go to Components > Segments, then click + Add.

Other methods for applying segments

Several other methods exist for applying segments to a freeform project.

Action Description
Create segment from selection Create an inline segment. This segment applies only to the open project and is not saved as an Analytics segment. 1. Select rows. 2. Right-click the selection. 3. Click Create segment from selection.
Components > New Segment Displays the Segment Builder. See Segment Builder for more information about segmentation.
Share > Share Project or Share > Curate Project Data In Curate and Share, learn how segments that you apply to the project are available in shared analysis for the recipient.
Use Segments as Dimensions Video: Using Segments as Dimensions in Analysis Workspace

Segment IQ

Segment IQ (also known as Segment Comparison) comprises the following features:

  • Segment comparison panel: The core feature in Segment IQ. Drag two segments into the panel, and view a comprehensive report that shows statistically significant differences and overlap between the two audiences.
  • Comparing segments in fallout: See how different audiences compare to each other in context of a fallout visualization.

More info

For an in-depth discussion of segmentation in Adobe Analytics, go here.

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