Get Started with Ad Hoc Analysis


Adobe is moving Ad Hoc Analysis to end of life on March 1, 2021. Learn more

You can perform instantaneous, advanced analysis on website activity. You can view multiple reports simultaneously and apply segments across multiple dimensions. You can analyze the data from both micro and macro perspectives to view their impact on your important business metrics.

These features enable you to answer questions about site traffic, visitor demographics, revenue, and product movement. You can then filter, sort, and segment your data to find the answers to precise questions. The results are returned almost instantaneously, enabling you to quickly analyze the effects of a combination of factors.

Getting Started Tasks Description

1. Log in to Adobe Analytics.

Go to and log in using your Adobe Analytics credentials.

2. Launch Ad Hoc Analysis.

Click Adobe Analytics > Tools > Ad Hoc Analysis, and then click the Launch Ad Hoc Analysis button.

Note: If you do not see the Launch Ad Hoc Analysis button on this page, make sure the administrator added you to the Ad Hoc Analysis License User group in the Admin Tools.

3. Create a project.

On the start-up page, select a report suite, then click Create Project.

See Projects and Workspaces.

4. Open a report.

Search for a report using the standard Cloud report menu. You can also choose a template.

See Report Templates.

5. Configure the report.

Configure reports by performing tasks, such as:

Search this help system to locate the help you need.

System Recommendations

Though reports should function appropriately with most popular Web browsers, reports look and function best on systems that meet certain recommendations.


As of July 2018, Ad Hoc Analysis only supports Java 8 or higher. Adobe does not support running Ad Hoc Analysis on Java 7 or below.

  • Video card supporting OpenGL 2.0

  • Cookies: Required

  • Operating System: Windows and Mac OS.

  • Macromedia Flash Player: version 6 or later

  • Monitor Resolution: 800x600 (1024x768 recommended)

  • Color Depth: 16-bit or greater

  • JavaScript: Enabled

  • Java version: Java 1.7 or later (See Note above)

    If you do not have the correct version of Java installed, it is installed for you. If you have a non-compatible version of Java installed, Ad Hoc Analysis downloads and prompts you to install updates.

Java Upgrade Instructions

Adobe’s .jar files are signed with a secure 256-bit encryption that is not supported by Java versions less than 1.7.0_76. This 256-bit certificate allows us to serve you with enhanced security.

If you still have Java 7 installed, you must upgrade before the July 2018 Maintenance release. Here’s how:

  • If you are allowed to install programs on your machine:

    1. Go to
    2. Click Java Download.
    3. Click Agree and Start Download.
    4. Install the latest Java version specific to your Operating System.
  • If you are not allowed to install programs on your machine:

    1. Work with your IT department to get the latest version of Java installed.

Launch Ad Hoc Analysis

You can log in from the Experience Cloud or from a URL. If you log in from Reports and Analytics, you are automatically logged in. Logging in using a URL is necessary only if you access the ad hoc analysis URL from another location, such as a link or from a favorites menu.

Log In from the Experience Cloud

Steps that describe how to log in from the Experience Cloud.

  1. In a browser, navigate to

  2. Type your company name, your username, and your password. Then click Sign In.

  3. Click Adobe Analytics > Tools > Ad Hoc Analysis.

    If you do not see the Launch Ad Hoc Analysis button on this page, make sure the administrator added you to the Ad Hoc Analysis License User group in the Admin Tools.

  4. Click Launch Ad Hoc Analysis.

  5. Save the discover.jnlp file locally.

    You can run this saved file whenever you want to launch Ad Hoc Analysis.

Projects and Workspaces

A project defines the set of data that is imported, including a report suite and a date range. A project consists of any number of reports with all of their metrics, settings, dimensions, and segments. You can begin a new project, load a saved project, or load the project that automatically saves.

You group reports into a workspace. A project can contain multiple workspaces, and a workspace can contain multiple reports. The relationship among these items is best understood as a nested one:

You can open only one project at a time. However, you can open multiple workspaces in a project. In each workspace you can have several reports open.

The default date range for a new project is Last 90 Days.

Start a Project

Steps that describe how to start a project.

  1. Log in.
  2. Open a saved project or click Create Project.
  3. Search for a report, or choose a template.

Open a Recently Saved Workspace

Steps that describe how to open recently saved workspaces.

  1. Click File > Recent Workspace.

    You can open up to five recent workspaces. Recent workspaces are not available after exiting your session.

Share Projects

Shared projects will be available to all Ad Hoc Analysis users in the company.

  1. Go to File > Save As.

  2. Select Shared Projects from the Save in: drop-down.

  3. Click Save to save the project.

    Shared projects can be opened via File > Open > Shared Projects.


    You can delete your own shared projects in the same dialog box for sharing projects by selecting one or more projects.

Rename a Workspace

Steps that describe how to rename a workspace.

  1. Right click the workspace name.
  2. Choose Rename Workspace.
  3. Type a name, then click OK.

Open Local Project

Steps that describe how to open a local copy of a project.

  1. Click File > Open Local Copy.
  2. Navigate to the local .dproj file, then click Open.

Report Templates

Templates are starting points for the type of analysis you want to perform. A template can be a blank canvas, such as a Ranked or Fallout report. Or, the template is a report that starts with default metrics and dimensions.

You can access templates when creating a project ( File > New Project), or by adding a workspace or report.

Template Description
Ranked Provides a blank canvas where you can construct a table. For example, a Pages report ranks the pages on your site based on traffic. The detail table shows percentages and numbers for metrics like Page Views and Revenue.
Trended Lets you examine how conversions and events trend over a selected time granularity (Hour, Day, Week, Month, Quarter, or Year) during a reporting period.
Totals An executive-level report that shows bottom-line figures. It contains data for Total Revenue, Page Views, and Orders.
Fallout Lets you construct a funnel that displays conversion and fallout rates between checkpoints. For example, you can track a visitor’s fallout points during a buying process.
Flow Shows the most common paths users take across pages, site sections, and servers.
Conversion Funnel Shows conversion percentages between specific metric events. You can use this report to understand the number of click-throughs that generate sales, and the number of units sold.
Site Analysis A three dimensional site pathing tool that displays how visitors move through specified pages and events.
Virtual Focus Group Takes a visit at random from your visits and shows you an extensive amount of data about the visit. You can use the report to create focus groups from your visitor population.

Open a Report

You can open a report or a template when you create a project, or from within an existing project. Use a template to configure a report from scratch.

Several ways are available to open a report:

  • On the New Report page, search for a report or choose a template.
  • Click Reports from the menu, then select a report or report template.
  • Launch a report from a dimension: right-click a dimension name, then select Run Report > report name.

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