Ad Hoc Analysis overview

Ad Hoc Analysis helps you identify high-value customer segments with unlimited real-time visitor information, allowing you to drill down into the data to get deep, precise, and comprehensive views of your customers.


Adobe is moving Ad Hoc Analysis to end of life on March 1, 2021. Learn more

  • You can now seamlessly convert your Ad Hoc Analysis projects to Analysis Workspace projects. Go to Ad Hoc Analysis Project Converter overview to find out how!
  • Check out the section on Ad Hoc Analysis vs. Analysis Workspace: Analysis Workspace brings much of the Ad Hoc Analysis functionality into the browser workflow. While some terminology and features remain the same between the products, there are some new terms and approaches to analysis that are introduced in Analysis Workspace.
  • Administration: Learn how to configure users and sample data.

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