To provide additional assistance in managing privacy data, a set of reserved variables are available to be used in conjunction with specific context data variables.
These privacy reporting variables provide an easy-to-use framework for capturing the privacy status on each analytics hit.
Consent Management Opt-Out
contextData.['cm.ssf']=1displayed as SSF
contextData.['opt.dmp']=Ndisplayed as DMP
contextData.['opt.sell']=Ndisplayed as SELL
Consent Management Opt-In
contextData.['opt.dmp']=Ydisplayed as DMP
contextData.['opt.sell']=Ydisplayed as SELL
You can enable the Privacy Reporting Variables through a new Privacy setting available within the Analytics Admin Console.
Each report suite can be configured as follows:
In Reports & Analytics click Admin > Report Suites.
Select the report suite(s) where you are collecting media data and click Edit Settings > Privacy Management.
Click the Enable Data Privacy Reports button.
Once enabled these variables cannot be turned off.
Once enabled, you will see a confirmation message.
The reserved variables are now available for analysis in Reports & Analytics and Workspace. See Consent Management Opt-Out and Consent Management Opt-In.
Three context data variables have been pre-defined to work with the privacy reporting management reserved variables. It is up to each implementation engineer to determine how to manage and persist the setting of these variables.
See Context Data Variables for general guidance on implementing context data variables.