Schedule a traffic spike

Adobe attempts to partner with clients to ensure that a high-traffic event is successful. Scheduling traffic spikes is the starting point in that partnering process. The Schedule Spike section lets you alert Adobe of temporary traffic spikes so that appropriate resources can be allocated to handle them.

Advanced server-side data balancing with several dedicated personnel are used to make sure that all customers have the most up-to-date reports possible. As your organization notifies Adobe of spikes in traffic, Adobe can make sure that the sudden increase in traffic is a positive experience. Failure to notify Adobe of increases in traffic can increase latency during critical reporting periods.

Please read the information about Required Lead Time for Traffic Increases before you schedule a traffic spike.

  1. Click Analytics > Admin > All admin > Report suites.

  2. Select a report suite.

  3. Click Edit Settings > Traffic Management > Schedule Spike.

  4. In the Spike Start Date field, specify the date when you expect the traffic spike to start.

  5. In the Spike End Date field, specify the date when you expect the traffic spike to end.

  6. In the Expected Daily Page Views During Spike field, specify the total expected daily page views during the traffic spike period, then click Submit.

    Make sure to specify the total expected page views, not just the additional page views.


    To schedule a traffic spike, include a phone number in your user contact information so that Adobe can contact you with questions, if needed.

Why it is important to always schedule traffic spikes

When customers notify Adobe of traffic spikes for each report suite, Adobe does everything possible to ensure that it has a minimal impact on reporting.

  • Organizations that have scheduled traffic spikes receive priority if data starts going latent. The importance of this concept is especially critical during the holiday season, as many organizations schedule traffic spikes.
  • If Adobe notices that you significantly overestimated/underestimated expected traffic compared to previous years, they can contact you to ensure accuracy.
  • It is important to schedule a traffic spike every year, even if your organization receives the same spike each year. Many organizations release new apps, combine report suites, and migrate/retire report suites throughout the year. Adobe has no way of knowing for certain which report suites receive extra traffic unless your organization schedules a traffic spike each time. While Adobe uses historical data to get an estimate, it is important that any extra resources are placed on the right report suite.

Actions your organization can take

Adobe wants to make sure that your experience with up-to-date reporting is consistent. To do this task most effectively, Adobe highly recommends the following:

  • Schedule all traffic spikes according to Required Lead Time for Traffic Increases. It is especially important that any traffic spikes anticipated in the months of November-December are scheduled by September 15. If you miss the deadline, schedule your spike as soon as possible. Less lead time is better than none, and Adobe works with the current resources to best accommodate your report suites.
  • If Adobe contacts you regarding a scheduled traffic spike, be sure to communicate if real-time reporting or full processing reporting is more important. Some organizations rely on Real-Time reporting more than others. Understanding which type of reporting you use can help Adobe prioritize accordingly.
  • Communicating with your Account Manager the most important reports and when you pull them can help them advocate for you.

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