The Finding Methods page identifies how various finding methods reports receive credit for conversion success events on your site. For example, if a search engine refers a visitor to your site who makes a purchase, Finding Methods specify how the search engine receives credit for the referral.
Analytics > Admin > Report Suites > Edit Settings > Conversion > Finding Methods
|The finding method you want to modify
| Specifies how to apply credit for a referral. Supported allocation options include:
Most Recent (Last): Gives all credit to the last referrer (default).
Original Value: Gives all credit to the first referrer.
Linear: Divides credit among all referrers equally.
All Finding Methods expire when the visit ends. If you choose to Expire After a different event (for example, Cart Checkout), the Finding Method expires when Cart Checkout occurs during the visit. If a Cart Checkout does not occur during the visit, the Finding Method still expires when the visit ends.