Classifications are used to categorize values into groups and report at the group level. For example, you can classify all Paid Search campaigns into a category like pop music terms and report on the success of that category relative to metrics like Instances (click-throughs), and conversion to success events. You can add up to 255 classifications to a variable.
Conversion classifications let you classify conversion variables. Once classified, any report that you can generate using the key data can also be generated using the associated data properties.
After enabling classifications, use the Classification Importer to assign specific values to the appropriate classification.
Renaming a classification can cause issues with existing rules created in the Classification rule builder. If you rename a classification that has classification rules, make sure that you correct each rule so it points to the renamed classification.
|Name||The classification name|
|Date Enabled (Text Only)||Indicates if the text classification is a date range for campaign variables.|
|Options (Text Only)||Creates a list of classification values available for this classification. Use Options with campaign variables to provide users with a list of supported values for the classification in the Campaign Manager.|
|Number Type (Numeric Only)||Specifies the type of number in the numeric classification. Options include Numeric, Percent, and Currency.|
To add conversion classifications in Admin:
Click Admin > Report Suites.
Select a report suite.
Click Edit Settings > Conversion > Conversion Classifications.
From the Select Classification Type drop-down list, select the variable where you want to add a classification.
Mouse over the Edit Classification icon, then select Add Classification.
In the Select Type field, select the type of classification you want to add to the variable.
Options include Text and Numeric. For more information on classification types, see About Classifications.
In the Text Classifications dialog box, configure the classification as desired.
In the Dropdown List dialog box, add or remove options.
Adding Options creates a list of classification values available for this classification. You can use this option with Campaign variables to provide users with a list of supported values for the classification in the Campaign Manager. Use this for classification dimensions where you have a small number of allowed values that rarely or never change. For example, you might run different campaigns aimed at different levels of customer loyalty: Silver, Gold, and Platinum. You could then use the drop-down list to ensure that the only values that are accepted are those that match your three levels. If anyone tries to use a different value, it gets discarded.
Delete a conversion classification when it is no longer needed.