- Customer Journey Analytics Guide
- Release Notes
- Getting Started
- Customer Journey Analytics and Adobe Analytics
- Evolution from Adobe Analytics
- User Guide for Adobe Analytics users
- Comparison with Adobe Analytics
- Utilize Adobe Analytics data in Customer Journey Analytics
- Customer Journey Analytics feature support
- Compare terminology for Analytics data passed through the Analytics Source Connector
- Compare data processing across Adobe Analytics and CJA
- Virtual reporting environments and sandbox environments
- Processing Rules, VISTA and classifications versus Data Prep
- AAID, ECID, AACUSTOMID and the Analytics Source Connector
- Data Ingestion
- Connections
- Data Views
- Workspace projects
- Analysis Workspace overview
- Perform basic analysis
- Perform advanced analysis
- Projects
- Visualizations
- Visualizations overview
- Manage data sources
- Freeform table
- Cohort Table
- Fallout
- Flow
- Area and area stacked
- Bar and bar stacked
- Bullet graph
- Combo chart
- Donut
- Histogram
- Horizontal Bar and Horizontal Bar Stacked
- Intelligent captions
- Key metric summary
- Line
- Scatterplot
- Summary Number and Summary Change
- Text
- Tree map
- Venn
- Panels
- Curate, Share and Schedule projects
- Virtual Analyst
- User preferences
- Workspace FAQs
- Analytics dashboards
- Guided analysis
- Components
- Components overview
- Add component descriptions
- Annotations
- Audiences
- Dimensions
- Metrics
- Filters
- Calculated metrics
- Calculated metrics overview
- Calculated metrics workflow
- Calculated metrics workflow
- Find metrics
- Build metrics
- Metric type and attribution
- Build a “Page Views per Visits” metric
- Build a “Participation” metric
- Filtered metrics
- Stack and replace filters
- Filtered and weighted metrics
- Use functions
- Tag calculated metrics
- Approve calculated metrics
- Share calculated metrics
- Calculated metric manager
- Default calculated metrics
- Basic functions
- Advanced functions
- Calendar and date ranges
- Data Dictionary
- Report Builder
- Cross-Channel Analytics
- Adobe integrations
- Data Governance
- Use cases
- Administration
- Labs
- Troubleshooting
- CJA glossary
- CJA API
Analysis types overview
The functionality described in this article is in the Limited Testing phase of release and might not be available yet in your environment. This note will be removed when the functionality is generally available. For information about the Customer Journey Analytics release process, see Customer Journey Analytics feature releases.
Guided analysis provides several different ways to analyze data. These analysis types can show the same data in different ways, leading to different insights using the same events and segments. You get different query rails and visualization options depending on the analysis type that you choose. You can freely switch between analysis types, and any applicable query rail components carry over if the analysis type supports them.
Adobe offers the following analysis types in Guided analysis:
- Funnel: Identify areas of friction across a sequence of steps.
- User growth: Track the growth of your product’s user base.
- Trends: Find patterns and changes in user engagement over time.
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