Analysis types overview


The functionality described in this article is in the Limited Testing phase of release and might not be available yet in your environment. This note will be removed when the functionality is generally available. For information about the Customer Journey Analytics release process, see Customer Journey Analytics feature releases.

Guided analysis provides several different ways to analyze data. These analysis types can show the same data in different ways, leading to different insights using the same events and segments. You get different query rails and visualization options depending on the analysis type that you choose. You can freely switch between analysis types, and any applicable query rail components carry over if the analysis type supports them.

Adobe offers the following analysis types in Guided analysis:

  • Funnel: Identify areas of friction across a sequence of steps.
  • User growth: Track the growth of your product’s user base.
  • Trends: Find patterns and changes in user engagement over time.

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