Apply filters in fallout analysis

NOTE

You are viewing the documentation for Analysis Workspace in Customer Journey Analytics. Its feature set differs slightly from Analysis Workspace in traditional Adobe Analytics. Learn more…

You can create filters from a touchpoint, add segments as touchpoint, and compare key workflows across various filters in Analysis Workspace.

IMPORTANT

Filters used as checkpoints in Fallout must use a container that is at a lower level than the overall context of the Fallout visualization. With a visitor-context Fallout, filters used as checkpoints must be visit or hit-based filters. With a visit-context Fallout, filters used as checkpoint must be hit-based segments. If you use an invalid combination, the fallout will be 100%. We have added a warning to the Fallout visualization that will display when you add an incompatible filter as a touchpoint. Certain invalid filter container combinations will lead to invalid Fallout diagrams, such as:

  • Using a visitor-based filter as a touchpoint inside a visitor-context Fallout visualization
  • Using a visitor-based filter as a touchpoint inside a visit-context Fallout visualization
  • Using a visit-based filter as a touchpoint inside a visit-context Fallout visualization

Create a filter from a touchpoint

  1. Create a filter from a specific touchpoint that you are especially interested in and that might be useful to apply to other reports. You do this by right-clicking the touchpoint and selecting Create filter from touchpoint.

    The Filter Builder opens, pre-populated with the pre-built sequential filter that matches the touchpoint you selected:

  2. Give the filter a title and description and save it.

    You can now use this filter in any project you wish.

Add a filter as a touchpoint

If you want to see, for example, how your US users trend and affect the fallout, just drag the US users filter into the fallout:

Or you can create an AND touchpoint by dragging the US users filter onto another checkpoint.

Compare filters in fallout

You can compare an unlimited number of filters in the Fallout visualization.

  1. Select the segments you want to compare from the Filter rail on the left. In our example, we have selected 2 segments: US Users and Non-US Users.

  2. Drag them into the Filter drop zone at the top.

  3. Optional: You can keep “All Visits” as the default container or delete it.

  4. You can now compare the fallout across the two filters, such as where one filter is outperforming another, or other insights.

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