Virtual Analyst

Virtual Analyst, a set of features part of Customer Journey Analytics, uses predictive algorithms and machine learning to deliver insights into anomalies impacting your business. It lets you automate the most common and expensive data science workflows to identify what’s driving unusual behaviors in your data.


Virtual Analyst in Customer Journey Analysis consists of Anomaly Detection:, which provides a statistical method to determine how a given metric has changed in relation to previous data.

Contribution Analysis and Intelligent Alerts are not yet available in Customer Journey Analysis.

On this page