Global lookups enhance the ability of Customer Journey Analytics to report on some dimensions/attributes that are not useful by themselves but are useful when joined with other data. Examples include attributes of mobile devices, and attributes of OS and Browser dimensions, such as browser version numbers. A ‘Global Lookup’ is very similar to a lookup data set (known as classifications in traditional Adobe Analytics). However, global lookups are applicable across Experience Cloud organizations. Global lookups are automatically applied to all event datasets that contain certain XDM schema fields (see below for the specific fields.)
For each schema location that Adobe is classifying, a global lookup dataset exists. You can use global lookup datasets with the Analytics Source Connector or with other custom datasets that can accept them.
In traditional Adobe Analytics, these dimensions show up on their own, whereas in CJA, you have to actively include these dimensions when you create data views. When a user, in the Connections workflow, selects a dataset that is flagged as one with a key for global lookups, then the data views UI knows to include all the of the global lookup dimensions as available for reporting. The data views workflow knows to include these global lookup dimensions as available for the data view. The lookup files are automatically kept up to date and available, across all regions and for all accounts. They are stored in region-specific organizations associated with the customer.
Global lookup datasets automatically get applied at report time. If you are using the Analytics Data Connector and you bring in a dimension for which Adobe provides a global lookup, we automatically apply this global lookup. If an event dataset contains XDM fields, we can apply global lookups to it.
There needs to be a key in the event dataset that is compatible with the global lookup datasets. As long as you populate the right XDM fields by adding some of our standard Adobe Experience Platform schema mixins, you can make custom datasets work with global lookups.
mobile_audio_support - multi
mobile_drm - multi
mobile_image_support - multi
mobile_java_vm - multi
mobile_net_protocols - multi
mobile_video_support - multi
In order to report on the global lookup dimensions, you have to add them when you create a data view in Customer Journey Analytics:
You can then see the lookup data in Workspace: