Customer Journey Analytics and Data Governance

Generally speaking, any data governance-related settings in Customer Journey Analytics are inherited from Adobe Experience Platform.

Data Governance

CJA supports Data Governance labels and policies that are set up in Adobe Experience Platform. For more information, see CJA support for Adobe Experience Platform Data Governance.


Customer Journey Analytics will not subscribe to the General Data Protection Regulation (GDPR) Central Service directly and will instead inherit all dataset changes made in Experience Platform. We depend on Platform Data Lake to enforce GDPR deletion requests and notify us when they’ve been completed on Pipeline. We listen to Pipeline and synchronize all changes to affected batches in Customer Journey Analytics for event datasets. Profile and lookup datasets affected by GDPR deletion requests will be completely re-ingested after each delete request. We can guarantee deletion requests are executed within 7 days of a deletion event in Data Lake.


The California Consumer Privacy Act (CCPA) enhances privacy rights and consumer protection for residents of California, United States. This Act is set to become effective on January 1, 2020.
The CCPA provides new data privacy rights to California residents, such as the right to access and delete their personal data, to know whether their personal data is sold or disclosed (and to whom), and to refuse the sale of their personal data.
In anticipation of the CCPA, the Privacy Service will support requests to opt out from the selling of personal data.

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