Frequently asked questions

Prerequisites

Question Answer
Do I need Private Device Graph or Device Coop for Customer Journey Analytics? No, Private Device Graph or Device Coop are not required for Customer Journey Analytics. In fact, they are not yet supported.
Do I need Experience Cloud ID (ECID) for Customer Journey Analytics? No, Customer Journey Analytics supports any ID in a dataset, whether that’s ECID or any other ID you choose.
What if I need to ETL (Extract, Transform, Load) my data prior to Customer Journey Analytics? Today, you need to work with an ETL partner (Unifi or Informatica) if you need to transform your data before putting it into AEP. If you need ETL after the data has already been ingested, Adobe Experience Platform Query Services provides some limited options.

Stitching data

Question Answer
Can Customer Journey Analytics “stitch” across devices or across datasets? Yes. Customer Journey Analytics is a “bring-your-own-ID” analytics system. We released a stitching solution in November of 2020. Learn more.
Is stitching from anonymous behavior to authenticated behavior supported? No, not yet.

Getting data into Customer Journey Analytics

Question Answer
Can I combine data from different Adobe Experience Platform sandboxes in one Customer Journey Analytics connection? No, you cannot access data across sandboxes. You can combine only datasets that are located within the same sandbox. Learn more…
What is the expected latency for Customer Journey Analytics on Adobe Experience Platform?
  • Under normal load: < 60 minutes
    Note: In case of an unusually high volume of data flow through the pipeline, it could take up to 24 hours.
  • Backfill data (up to 13 months of data, irrespective of size): < 4 weeks
How do I connect online data to offline data in Customer Journey Analytics? Customer Journey Analytics is a “bring your own ID” analytics system. As long as the person ID matches between datasets, Customer Journey Analytics can connect segments, attribution, flow, fallout, etc. across datasets.
How do I bring my offline data into Customer Journey Analytics? You must first bring any data to Experience Platform before you can use it with Customer Journey Analytics. The Experience Platform’s data on-boarding team can help provide recommendations or consulting for you, if needed.
How do I get Adobe Analytics data into Customer Journey Analytics? Adobe Analytics data can be connected to Experience Platform through the Adobe Analytics Source Connector. Most Adobe Analytics fields are brought over in XDM format, but other fields are not yet available (like Marketing Channels dimensions).
How long does it take to assemble dataset elements into a data view? A few hours to get started, and a few days to backfill the last 13 months of data.
Is it necessary to bring PII data to establish connections between the data? No, you can use any ID, including a hash of a customer ID, which is not PII.

Traditional Adobe Analytics components

Question Answer
What does this mean for our traditional Adobe Analytics product? Customer Journey Analytics is our next-generation analytics product. Evolving from our current products to Customer Journey Analytics will take years and a lot of coordination. For more information, review Customer Journey Analytics feature support.
Can I share segments from Customer Journey Analytics to AEP or other solutions? Not yet. We’re looking at new, innovative ways to share segments from Customer Journey Analytics to AEP in the future that don’t have such a long delay. That said, you can share the output of Query Services to Unified Profile as a potential workaround.
What happened to my old eVar setting? eVars, props, and events in the traditional Adobe Analytics sense no longer exist in Customer Journey Analytics. You have unlimited schema elements (dimensions, metrics, list fields). So all of the attribution settings you used to apply during the data collection process are now applied at query time.
Where are all my session and variable persistence settings now? Customer Journey Analytics applies all of these settings at report time, and these settings now live in Data Views. Changes to these settings are now retroactive, and you can have multiple versions by using multiple Data Views!
What happens to our existing segments/calculated metrics? Customer Journey Analytics no longer uses eVars, props, or events and instead uses any AEP schema. This means none of the existing segments or calc metrics are compatible with Customer Journey Analytics.
How does Customer Journey Analytics handle Uniques Exceeded limitations? Customer Journey Analytics has no unique value limitations, so no need to worry about them!
If I am an existing Data Workbench customer, can I move to Customer Journey Analytics right now? It depends. If you rely heavily on the Unified Customer Process (UCP), you will want to wait until we have stitching implemented. If you already have high customer authentication rates, or if you want all your data in one place, or would like to get rid of eVars, Customer Journey Analytics might be a good fit.

Implications of deleting data components

When it comes to deletion, we are concerned with 6 components: sandbox, schema, dataset, connection, data view, and Workspace projects. Here are some possible scenarios around deleting any of these components:

What if I… This happens…
Delete a sandbox in Adobe Experience Platform? Deleting a sandbox will stop data flow to any Customer Journey Analytics connections to datasets in that sandbox. Currently, Connections in CJA tied to that sandbox will not automatically be deleted.
Delete a schema in Adobe Experience Platform, but not the dataset/s associated with this schema? Adobe Experience Platform does not allow for the deletion of schemas that have one or more datasets associated with them. However, an Admin with the appropriate set of rights can delete the datasets first and then delete the schema.
Delete a dataset in Adobe Experience Platform? Deleting a dataset in AEP will stop data flow from that dataset to any Connections that include that dataset. Any data from that dataset is not automatically deleted from associated CJA Connections.
Delete a dataset in Customer Journey Analytics? Currently, you cannot delete a dataset within a connection that has been saved. You would have to delete the whole connection and start over. (However, you can delete a dataset in Adobe Experience Platform.)
Delete a batch from a dataset (in Adobe Experience Platform)? If a batch is deleted from an Adobe Experience Platform dataset, the same batch will be removed from any CJA Connections that contain that specific batch. CJA is notified of batch deletions in Adobe Experience Platform.
Delete a batch while it is being ingested into Customer Journey Analytics? If there is only one batch in the dataset, no data or partial data from that batch will appear in Customer Journey Analytics. The ingestion will be rolled back. If, for example, there are 5 batches in the dataset and 3 of them have already been ingested when the dataset was deleted, data from those 3 batches will appear in Customer Journey Analytics.
Delete a connection in Customer Journey Analytics? An error message will indicate that:
  • Any data views created for the deleted connection will no longer work.
  • Similarly, any Workspace projects that depend on data views in the deleted connection will cease working.
Delete a data view in Customer Journey Analytics? An error message will indicate that any Workspace projects that depend on this deleted data view will cease working.

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