Some Customer Journey Analytics terms differ from how they have traditionally been used in Adobe Analytics:
|New Customer Journey Analytics term
|Adobe Analytics term
|Use lookup to retrieve the value from the specified dataset for a key/matching key (in an event dataset) where there is a 1-to-1 relationship. For example, you could specify “tracking_code” as the key that matches the “tracking_code” in the event dataset.
|If you capture enterprise customer data in a customer relationship management (CRM) database, you can upload the data into a Profile dataset in Adobe Experience Platform. Once you create a connection to that dataset in Customer Journey Analytics and create a data view, leverage the data in Workspace.
|Experience Cloud organization
|See Organizations and account linking.
|Report suites in the traditional Adobe Analytics sense no longer exist. Instead, you create (virtual) data views from the Platform datasets that you established connections to.
|Segments are now filters. Filters in Customer Journey Analytics behave the same as segments. Only the terminology has changed.
|Virtual report suite
|In Adobe Analytics, a virtual report suite is a filtered view of a parent report suite. The main difference between a virtual report suite and a data view in Customer Journey Analytics is that the virtual report suite is a subset of a “base” or “parent” report suite and, as such, inherits some of its settings. Since parent/base report suites no longer exist, you define data views with their own settings.
Adobe Experience Platform standardizes data and content across the enterprise, powering real-time consumer profiles, enabling data science, and accelerating content velocity to drive experience personalization across the customer journey.
See the Adobe Experience Platform Glossaryfor more information.