Cross-Channel Analytics (CCA) allows you to re-key a dataset’s person ID, which enables a seamless combination of multiple datasets. CCA looks at user data from both authenticated and unauthenticated sessions to generate a stitched ID. Using Cross-Channel Analytics, you can answer questions such as:
How many people begin their experience in one channel, then finish it in another?
How many people interact with my brand? How many and what types of devices do they use? How do they overlap?
How often do people begin a task on a mobile device and then later move to a desktop PC to complete the task? Do campaign click-throughs that land on one device lead to conversion somewhere else?
How does my understanding of campaign effectiveness change if I take into account cross-device journeys? How does my funnel analysis change?
What are the most common paths users take from one device to another? Where do they drop out? Where do they succeed?
How does the behavior of users with multiple devices differ from the users with a single device?
For a more in-depth discussion of Cross-Channel Analytics, go to: