Create filters

The Filter Builder provides a canvas to drag and drop metrics, dimensions, filters, and events to filter visitors based on container hierarchy logic, rules, and operators. This integrated development tool lets you build and save simple or complex filters that identify visitor attributes and actions across visits and page hits.

You can create instant filters by dropping any component type (dimension, dimension item, event, metric, filter, filter template, date range) into the filter drop zone at the top of a panel.

Component types are auto-converted into filters. Alternatively, you can click the “+” sign in the Add Filter drop box.

Keep in mind that:

• You cannot drop the following component types into the filter zone: calculated metrics and dimensions/metrics from which you cannot build filters.
• For full dimensions and events, Analysis Workspace creates “exists” hit filters. Examples: “Hit where eVar1 exists” or “hit where event1 exists”.
• If “unspecified” or “none” is dropped in the filter drop zone, it is automatically converted to a “does not exist” filter so that it is treated correctly.

You can choose to make these filters public (global) by following these steps:

1. Hover over the filter in the drop zone and click the “i” icon.

2. In the information panel that displays, click Make public.

   

Other methods for applying filters

Several other methods exist for applying filters to a project:

Business.Adobe.com resources

Second Party Data Lookalike Modeling Data Ingestion Mobile Marketing Ad Hoc Analysis General Data Protection Regulation