Metric Type and Attribution

Selecting the gear icon next to a metric lets you specify the metric type and the attribution model.

Metric Type

Metric Type Definition
Standard These metrics are the same metrics used in standard Analytics reporting. If a formula consisted of a single standard metric, it displays identical data to its non-calculated-metric counterpart. Standard metrics are useful for creating calculated metrics specific to each individual line item. For example, [Orders] / [Visits] takes orders for that specific line item and divides it by the number of visits for that specific line item.
Total Use the total for the reporting period in every line item. If a formula consisted of a single total metric, it displays the same total number on every line item. Total metrics are useful for creating calculated metrics that compare against site total data. For example, [Orders] / [Total Visits] shows the proportion of orders against ALL visits to your site, not just the visits to the specific line item.

Attribution

IMPORTANT

For a full list of non-default attribution models and lookback windows supported, see Attribution models and lookback windows.

On this page